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PostPosted: Tue Jun 19, 2012 7:15 am 
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Mahogany
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I've been seeing TV commercials for Dunkin' Donuts "Artisan" bagels.

At least artisan luthier is appropriate, if not redundant.

Jim


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PostPosted: Tue Jun 19, 2012 7:38 am 
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Brazilian Rosewood
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The other day at the farmers market I sampled some artisan goat cheese. I don't have a sophisticated palate, so I couln't tell of the cheese maker or the goat was the artisan. When I got home I saw a commercial for a chain restaurant selling sandwiches on artisan bread. That's when I decided the term artisan has given up its meaning to the buzzword gods; a real paradigm shift if you will.

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PostPosted: Tue Jun 19, 2012 7:41 am 
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Brazilian Rosewood
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Bryan Bear wrote:
The other day at the farmers market I sampled some artisan goat cheese. I don't have a sophisticated palate, so I couln't tell of the cheese maker or the goat was the artisan. When I got home I saw a commercial for a chain restaurant selling sandwiches on artisan bread. That's when I decided the term artisan has given up its meaning to the buzzword gods; a real paradigm shift if you will.

LOL yes absolutely. The marketeers have yet exploited another word for profits.


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PostPosted: Tue Jun 19, 2012 7:42 am 
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Brazilian Rosewood
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I thought Arti San Luthier was a well known Japanese maker :shock:

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PostPosted: Tue Jun 19, 2012 8:23 am 
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Brazilian Rosewood
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There is a subdivision next door called highland view meadows , no highlands , no view , no, meadows , just rows of look a like homes duh


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PostPosted: Tue Jun 19, 2012 9:02 am 
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Wow, you mean marketing is not based on reality?

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PostPosted: Tue Jun 19, 2012 9:13 am 
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SteveSmith wrote:
Wow, you mean marketing is not based on reality?


I think of artisan luthiers as the master select craftsman among us. Someone building his first guitar is merely a master luthier. ;)


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PostPosted: Tue Jun 19, 2012 9:17 am 
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Brazilian Rosewood
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Dave White wrote:
I thought Arti San Luthier was a well known Japanese maker :shock:


Like

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PostPosted: Tue Jun 19, 2012 9:31 am 
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I am testing out some ways to improve the margins on my guitars. Here are all the buzz words I have been tossing around to increase the resale value of my wood:
artisan, private reserve stock wood
my private reserve stock of artisan wood
my artisan stock of private wood
Private, artisan wood stock
Reserve, private, artisan wood
double secret private reserve wood artisan

I am trying to work in other buzz words as well. Such as "empowerment" or "impact analysis". I really want to fit in the word "coopetition" which seems to have gained a lot of traction lately and brings to the table positive thoughts about working with other luthiers to further the craft as opposed to outright competition. I'm not trying to boil the ocean here, or reinvent the wheel, but at the end of the day, I simply want to go after the lowest hanging fruit. I am no marketing genius, I'm just trying to figure out how to skate to where the puck is going to be to increase my brand equity.
I just want to be transparent and authentic when and if my product goes viral.

Wow. I am impressed with the number of marketing buzz words I fit into that nonsensical paragraph. I feel so empowered right now. It's Miller time!

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Last edited by Tony_in_NYC on Tue Jun 19, 2012 11:38 am, edited 1 time in total.

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PostPosted: Tue Jun 19, 2012 9:37 am 
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I heard the term " Consistant constancy " used this past week . Had to stop and think about that one a minute . After reading this I believe the individual may have been an artisan.

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PostPosted: Tue Jun 19, 2012 9:51 am 
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WudWerkr wrote:
I heard the term " Consistant constancy " used this past week . Had to stop and think about that one a minute . After reading this I believe the individual may have been an artisan.


I bet he has some "Private Reserve Stock" as well.

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PostPosted: Tue Jun 19, 2012 10:00 am 
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Tony_in_NYC wrote:
I am testing out some ways to improve the margins on my guitars. Here are all the buzz words I have been tossing around to increase the resale value of my wood:
artisan, private reserve stock wood
my private reserve stock of artisan wood
my artisan stock of private wood
Private, artisan wood stock
Reserve, private, artisan wood
double secret private reserve wood artisan

I am trying to work in other buzz words as well. Such as "empowerment" or "". I really want to fit in the word "coopetition" which seems to have gained a lot of traction lately and brings to the table positive thoughts about working with other luthiers to further the craft as opposed to outright competition. I'm not trying to boil the ocean here, or reinvent the wheel, but at the end of the day, I simply want to go after the lowest hanging fruit. I am no marketing genius, I'm just trying to figure out how to skate to where the puck is going to be to increase my brand equity.
I just want to be transparent and authentic when and if my product goes viral.

Wow. I am impressed with the number of marketing buzz words I fit into that nonsensical paragraph. I feel so empowered right now. It's Miller time!



Nice one !! I also have some double secret private reserved stock of wood. I list it simply as "sdsprs wood" it's above AAA

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PostPosted: Tue Jun 19, 2012 10:17 am 
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John A wrote:
Nice one !! I also have some double secret private reserved stock of wood. I list it simply as "sdsprs wood" it's above AAA


How much above? My My double secret, private reserve, multi-buzz worded wood is AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA grade. That's 47 A's so you dont go nutty counting. It is top notch shizzle (as my buzz word inventing friend Snoop Dogg would say).
Last I checked, nobody had more A's than me. Why would they? Its absolutely ridiculous to have more than 4, right? WRONG!!! More A's means more gooder!!!

Buzz word. (I didn't have enough)

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PostPosted: Tue Jun 19, 2012 10:38 am 
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Tony_in_NYC wrote:
I am testing out some ways to improve the margins on my guitars. Here are all the buzz words I have been tossing around to increase the resale value of my wood:
artisan, private reserve stock wood
my private reserve stock of artisan wood
my artisan stock of private wood
Private, artisan wood stock
Reserve, private, artisan wood
double secret private reserve wood artisan

I am trying to work in other buzz words as well. Such as "empowerment" or "". I really want to fit in the word "coopetition" which seems to have gained a lot of traction lately and brings to the table positive thoughts about working with other luthiers to further the craft as opposed to outright competition. I'm not trying to boil the ocean here, or reinvent the wheel, but at the end of the day, I simply want to go after the lowest hanging fruit. I am no marketing genius, I'm just trying to figure out how to skate to where the puck is going to be to increase my brand equity.
I just want to be transparent and authentic when and if my product goes viral.

Wow. I am impressed with the number of marketing buzz words I fit into that nonsensical paragraph. I feel so empowered right now. It's Miller time!


That's good Tony, but I think your mission statement should be more proactive. Here, you're just kicking the can down the road.


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PostPosted: Tue Jun 19, 2012 10:59 am 
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WudWerkr wrote:
I heard the term " Consistant constancy " used this past week . Had to stop and think about that one a minute . After reading this I believe the individual may have been an artisan.


Who's "constancy" - is he/she an artisan too ? Sounds like a great title for a Victorian novel. It could have been worse - "normal normalcy" perhaps :shock:

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De Faoite Stringed Instruments
". . . the one thing a machine just can't do is give you character and personalities and sometimes that comes with flaws, but it always comes with humanity" Monty Don talking about hand weaving, "Mastercrafts", Weaving, BBC March 2010


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PostPosted: Tue Jun 19, 2012 11:03 am 
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Brazilian Rosewood
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I hate the two main reasons that words change....oversensitivity and sensationalism.

Oh...you don't like being refered to as "______" because you are, in fact, "______"? Ok...we'll call you ",,,,,,,,," ...until you become sensitive to that.

Say...if we call our product "______" people will believe it's "______" instead of ",,,,,,,,,".

Stupid world.

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PostPosted: Tue Jun 19, 2012 11:17 am 
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Koa
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Tony_in_NYC wrote:
I am testing out some ways to improve the margins on my guitars. Here are all the buzz words I have been tossing around to increase the resale value of my wood:
artisan, private reserve stock wood
my private reserve stock of artisan wood
my artisan stock of private wood
Private, artisan wood stock
Reserve, private, artisan wood
double secret private reserve wood artisan


How about Private Artisan ToddStock Reserve Wood?
That outta put your guitars value through the roof ;)
cheers
Charliewood


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PostPosted: Tue Jun 19, 2012 11:27 am 
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A luthier is an artisan. However, an artisan is not necessarily a luthier.

as

An apple is a fruit. However, a fruit is not necessarily an apple.

That's how I see it. ;)

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I was born to privilege that I did not see ... I didn’t know it, but my way was paved” – John Gorka


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PostPosted: Tue Jun 19, 2012 11:35 am 
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Brazilian Rosewood
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ernie wrote:
"There is a subdivision next door called highland view meadows , no highlands , no view , no, meadows , just rows of look a like homes"

I think it was Garrison Keilor who pointed out that the name of a subdivision tells you what _used_ to be there, before they built all the houses.

Redundancy:
A local radio personality once said that Charlie Parker had: "..a unique, personal, individual sound that was all his own". I almost fell off my stool laughing.


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PostPosted: Tue Jun 19, 2012 11:43 am 
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NON-EXPERT STATEMENT!

In my short time in this venture, I have seen quite a few guitars built by people who call themselves luthiers that show a real lack of any artistic sense at all.

Maybe we all assume a level of expertise and artistry when we use the term "luthier" - but the definition as listed is pretty broad.

I have no problem with the terms artisan and luthier linked together.

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PostPosted: Tue Jun 19, 2012 11:45 am 
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Eric Reid wrote:
Tony_in_NYC wrote:
I am testing out some ways to improve the margins on my guitars. Here are all the buzz words I have been tossing around to increase the resale value of my wood:
artisan, private reserve stock wood
my private reserve stock of artisan wood
my artisan stock of private wood
Private, artisan wood stock
Reserve, private, artisan wood
double secret private reserve wood artisan

I am trying to work in other buzz words as well. Such as "empowerment" or "". I really want to fit in the word "coopetition" which seems to have gained a lot of traction lately and brings to the table positive thoughts about working with other luthiers to further the craft as opposed to outright competition. I'm not trying to boil the ocean here, or reinvent the wheel, but at the end of the day, I simply want to go after the lowest hanging fruit. I am no marketing genius, I'm just trying to figure out how to skate to where the puck is going to be to increase my brand equity.
I just want to be transparent and authentic when and if my product goes viral.

Wow. I am impressed with the number of marketing buzz words I fit into that nonsensical paragraph. I feel so empowered right now. It's Miller time!


That's good Tony, but I think your mission statement should be more proactive. Here, you're just kicking the can down the road.



So true Eric. I should really get more involved in Social Media because of its Macro Influence. I think it would be a real Value Proposition. If I focus on my Online Lead Generation I feel I will have more Incremental Improvement in my sales and I will be Leapfrogging the competition in no time. This all assumes, however, that I wish to build and sell more then the three guitars a year I currently do. However, I do not. Thus, I should work more on my Client Retention.
Or, I could relax and drink a nice vodka tonic. Marketing dudes love drinking vodka tonics. Or is that advertising dudes. I forget. Screw it. I'm getting drunk.

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PostPosted: Tue Jun 19, 2012 11:47 am 
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Zlurgh wrote:
I hate the two main reasons that words change....oversensitivity and sensationalism.

Oh...you don't like being refered to as "______" because you are, in fact, "______"? Ok...we'll call you ",,,,,,,,," ...until you become sensitive to that.

Say...if we call our product "______" people will believe it's "______" instead of ",,,,,,,,,".

Stupid world.


So true! But the word 'stupid', while accurate, might be considered offensive to some. How about we use 'naive' or 'idealistic' in its place.


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PostPosted: Tue Jun 19, 2012 11:52 am 
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Paul Burner wrote:
NON-EXPERT STATEMENT!

In my short time in this venture, I have seen quite a few guitars built by people who call themselves luthiers that show a real lack of any artistic sense at all.

Maybe we all assume a level of expertise and artistry when we use the term "luthier" - but the definition as listed is pretty broad.

I have no problem with the terms artisan and luthier linked together.



This. Just. Got. Real.


I agree with you Paul. Many people have no eye for detail or artistry. But then again, one man's trash is another man's treasure and beauty is in the eye of the beholder, right? I am not sure where I fall in the mix, but I find the guitars I have built to be visually appealing in addition to sounding good. So far no word from the Department of Redundancy Department on how they feel about my work or their feelings on my work.
Image

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Last edited by Tony_in_NYC on Tue Jun 19, 2012 11:54 am, edited 1 time in total.

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PostPosted: Tue Jun 19, 2012 11:53 am 
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CharlieT wrote:
Zlurgh wrote:
I hate the two main reasons that words change....oversensitivity and sensationalism.

Oh...you don't like being refered to as "______" because you are, in fact, "______"? Ok...we'll call you ",,,,,,,,," ...until you become sensitive to that.

Say...if we call our product "______" people will believe it's "______" instead of ",,,,,,,,,".

Stupid world.


So true! But the word 'stupid', while accurate, might be considered offensive to some. How about we use 'naive' or 'idealistic' in its place.


As offensive as a goat pic? Perhaps. Don't worry guys, I got this. I'm gonna PM Lance to shut this thread down pronto. laughing6-hehe

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PostPosted: Tue Jun 19, 2012 11:57 am 
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CharlieT wrote:
So true! But the word 'stupid', while accurate, might be considered offensive to some. How about we use 'naive' or 'idealistic' in its place.


Well being stupid, I feel I can speak on the behalf of my kind. I was not offended by the word "stupid," should I have been?

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