While it may have been a happy accident, scalloping braces ties in with the notion that the bridge area of the top "produces" bass and the edges support treble response.
But then that could be intuition, or intellectualising.
I do know that many great sounding guitars are build without scalloping, but it is one way of trying to "shape sound", and does seem to work.
Of course, beauty is in the ear of the beholder.
Perhaps the perceived extra effort of scalloping enhances the sound.

All I can do is try with both (sorry - lots of) ways of doing things and find what pleases my ear
Just started lookin'
