I tend to put my ports in the wide part of the upper bout because that seemed to work about the best. I had a number of people try different things at H'burg one year, in the raucous main display area, and that placement won by a small margin. Subsequent testing in my shop confirmed that it was at least as good as anything else.
Yes most of the sound does come off the lower bout of the top, but that doesn't mean that's the best place for a port. It comes down to two things; which internal air resonant modes the port will 'hear', and how active they are at that particular location. Further down on the lower bout, for example, with certainly get more energy out of the 'main air' mode, and you get the most from that with a port at the tailblock. Is that what you want?
If you're looking to get the 'out front' sound at the player's location, then the best port location is right at the same height as the main soundhole. This 'hears' more or less the same internal modes that the main hole does, with some notable exceptions. Depending on how you hold the guitar this may or may not direct the sound toward the player. Remember that the sound coming from the hole is not a narrow 'beam'; it spreads out in all directions, so that pointing the hole right at your head is not needed.
Any port will change the timbre of the guitar. Any air mode it 'hears' will have the pitch raised some, and, of course, many of the modes a port picks up don't normally put out much sound through the main hole. If you like the timbre, and particularly the bass balance, of the gutiar without a port, I'd suggest finding some way to reduce the size of the main soundhole to preserve the 'main air' pitch. A short sleeve, say a hlf inch deep or so, would probably do it. you could experiment with paper and cut it down until you get what you like, then make one of something more permanent.
I have to say that my experiment involved using small holes, and I think they are perfectly adequate if what you're looking for is a 'monitor' in a noisy/dead room. I don'thave as much experinece with ports larger than about 1" diameter, and can't say whether there is asome qualitative difference. When I tried oncorking most, or even all of the holes, in the 'corker' I did not get any increase overall in the sound output compared to two holes or four, but, again, that my be an artifact of the way I did the experiment. I will say that I have not been particularly impressed by most of the guitars I've tried with really big ports; or, rather, that they sound pretty much the way I'd expect them to, and I am not attracted to that sound.
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