The other day at the farmers market I sampled some artisan goat cheese. I don't have a sophisticated palate, so I couln't tell of the cheese maker or the goat was the artisan. When I got home I saw a commercial for a chain restaurant selling sandwiches on artisan bread. That's when I decided the term artisan has given up its meaning to the buzzword gods; a real paradigm shift if you will.

Wow, you mean marketing is not based on reality?

I thought Arti San Luthier was a well known Japanese maker

I heard the term " Consistant constancy " used this past week . Had to stop and think about that one a minute . After reading this I believe the individual may have been an artisan.

I am testing out some ways to improve the margins on my guitars. Here are all the buzz words I have been tossing around to increase the resale value of my wood:
artisan, private reserve stock wood
my private reserve stock of artisan wood
my artisan stock of private wood
Private, artisan wood stock
Reserve, private, artisan wood
double secret private reserve wood artisan

I am trying to work in other buzz words as well. Such as "empowerment" or "". I really want to fit in the word "coopetition" which seems to have gained a lot of traction lately and brings to the table positive thoughts about working with other luthiers to further the craft as opposed to outright competition. I'm not trying to boil the ocean here, or reinvent the wheel, but at the end of the day, I simply want to go after the lowest hanging fruit. I am no marketing genius, I'm just trying to figure out how to skate to where the puck is going to be to increase my brand equity.
I just want to be transparent and authentic when and if my product goes viral.

Wow. I am impressed with the number of marketing buzz words I fit into that nonsensical paragraph. I feel so empowered right now. It's Miller time!

Nice one !! I also have some double secret private reserved stock of wood. I list it simply as "sdsprs wood" it's above AAA

I am testing out some ways to improve the margins on my guitars. Here are all the buzz words I have been tossing around to increase the resale value of my wood:
artisan, private reserve stock wood
my private reserve stock of artisan wood
my artisan stock of private wood
Private, artisan wood stock
Reserve, private, artisan wood
double secret private reserve wood artisan

I am trying to work in other buzz words as well. Such as "empowerment" or "". I really want to fit in the word "coopetition" which seems to have gained a lot of traction lately and brings to the table positive thoughts about working with other luthiers to further the craft as opposed to outright competition. I'm not trying to boil the ocean here, or reinvent the wheel, but at the end of the day, I simply want to go after the lowest hanging fruit. I am no marketing genius, I'm just trying to figure out how to skate to where the puck is going to be to increase my brand equity.
I just want to be transparent and authentic when and if my product goes viral.

Wow. I am impressed with the number of marketing buzz words I fit into that nonsensical paragraph. I feel so empowered right now. It's Miller time!

I heard the term " Consistant constancy " used this past week . Had to stop and think about that one a minute . After reading this I believe the individual may have been an artisan.

I am testing out some ways to improve the margins on my guitars. Here are all the buzz words I have been tossing around to increase the resale value of my wood:
artisan, private reserve stock wood
my private reserve stock of artisan wood
my artisan stock of private wood
Private, artisan wood stock
Reserve, private, artisan wood
double secret private reserve wood artisan

That's good Tony, but I think your mission statement should be more proactive. Here, you're just kicking the can down the road.

I hate the two main reasons that words change....oversensitivity and sensationalism.

Oh...you don't like being refered to as "______" because you are, in fact, "______"? Ok...we'll call you ",,,,,,,,," ...until you become sensitive to that.

Say...if we call our product "______" people will believe it's "______" instead of ",,,,,,,,,".

Stupid world.

NON-EXPERT STATEMENT!

In my short time in this venture, I have seen quite a few guitars built by people who call themselves luthiers that show a real lack of any artistic sense at all.

Maybe we all assume a level of expertise and artistry when we use the term "luthier" - but the definition as listed is pretty broad.

I have no problem with the terms artisan and luthier linked together.

So true! But the word 'stupid', while accurate, might be considered offensive to some. How about we use 'naive' or 'idealistic' in its place.

So true! But the word 'stupid', while accurate, might be considered offensive to some. How about we use 'naive' or 'idealistic' in its place.